Happy Fred Day 2014 - Fred Perry Fatther's Day Event

Erin, the lovely barista at the Rockwell shop.
Making its return at Fred Perry flagships: a weekend pop-up perfect for pop. On its second year, the label teams up with renegade drinks crafters The Curator to set up the Fred Perry Café, in-store coffee stands that served dads a special blend. 

Last June 13-15, coffee stubs was claimed from store cashiers for a free cup at Fred Perry cafes, EDSA Beverage Design Group, or The Curator. No neckties, no “Best Dad” mugs. Just a bold tribute to a great man in the spirit of Fred Perry’s daring namesake. #happyfredday #fredperrycafe

(photos grabbed from the Fred Perry page.)

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