CONVERSE: The Bold and the Colorful


Press Release
Converse matches the sizzle and intensity of summer with an array of color-driven apparel that expresses ease, vitality and creativity. Designed for the urban man and woman, the clothes are emblazoned with distinctive One Star, All Star and Chuck Taylor logos and representative of the youthful energy of the brand, just like its well-loved sneakers.

“Our apparel and sneakers evoke a seamless fit,” says Baby Galang, Sportswear manager of Converse Philippines. “They are both designed with an emphasis on comfort, street style and versatility. Converse apparel allows for maximum movement to allow the wearer to live out loud.”

Living out loud means sporting the brightest, most eye-popping patterns and colors. From tees to hoodies to collared shirts, from shorts to pants to jogging pants, Converse unleashes a collection that is sure to create a distinctive fashion statement in the street, mall, gym and school, among other places.

“Just like with Converse sneakers, no rule applies with our apparel,” says Baby. You can mix and match across patterns, designs, and the color spectrum. The point is to wear whatever suits you at the moment. The point is not to follow trends but your own unique fashion temperament.”

The apparel line is in tune with Converse sneakers that also emphasize the boldest of palettes for the season. For instance, the Chuck Taylor All Star Tie-Dye comes in marbleized tie-dye colors while the Chuck Taylor All Star Tri-Panel features three color panels in just one sneaker. The Chuck Taylor All Star Platform Plus, on the other hand, comes in Pink, Nightshade and Palmgreen colors.

“As you can see, Spring 2014 seeks to dispel the gloom of the past to assert a more positive, more fun-loving attitude,” says Baby. “It’s all about the outdoors, city life and whatever that contributes to growth and flourishing.”

“One good thing with the Converse apparel is that, just like the sneakers, they never go out of style,” says Baby. “In a sense, they are investment pieces since you can wear them for many months hence. With Converse apparel, you’ll never lose your street cred.”

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