SM Cinema E-PLUS card

SM Cinema puts an end to those long lines you fear when your favorite blockbuster film like “The Avengers” hits the big screen. SM Cinema recently launched the EPLUS (Entertainment, Privileges, Lifestyle, Upgrades, Surprises) Card, the first of its kind in the country that offers the convenience of having a RELOADABLE that works as a ticket to SM Cinemas exclusively and a rewards card that allows cardholders to earn points at the same time.

EPLUS makes movie watching convenient and even more enjoyable. Load up and get instant access to your favorite blockbusters. No need to fall in line; cardholders may go straight to their theater of choice. Aside from that, they get movie and promo updates regularly both via SMS and email. The card also entitles them to seasonal offers, exclusive raffles, and discounts from partner establishments, and access to special events.

“The EPLUS Card is one of SM Cinema’s latest innovations to make movie-watching not just enjoyable but rewarding as well for our loyal patrons. One of the conveniences it offers is quick access to the cinema of your choice. With your card, you can watch even the most-awaited movie like ‘The Avengers’ without worrying about long lines to get your ticket and inside the movie house,” shares Ms. Sahara Jean Garnica, Senior Marketing Manager of SM Cinema.

Apart fromthe box office hit “The Avengers”, some of the other exciting movies to look forward to this summer are “Battleship, “Dark Shadows” and “Men In Black”.

To get an E-PLUS card, one must fill out an application form obtainable at any E-PLUS booth or from the SM Cinema website ( and pay a fee of only Php300.00 upon submission of this form for a personalized E-PLUS card with an E-PLUS Starter Kit. This kit contains a movie pass, a meal (one large popcorn and soda) and an “I am a Movieholic” premium item. As a bonus, after completion of registration form and authentication of mobile number, member gets a complimentary ticket for another movie of his or her choice on the next visit to SM Cinema.

To learn more about the e-PLUS card, visit or call Customer Care Hotline 470-2222.

Just a thought: A lot of establishments are coming up with their own privilege / discount cards. It just makes me wonder (aside from cost) Why didn't they just incorporated it into the SM Advantage card / Prestige  and BDO Rewards. It would have been awesome right?

Check out the Avenger pre-movie photo-op and some cool Avengers merchandise during the movie screening.
Thanks Rai of B&L Magazine! :)

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