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Nike Sportswear gives a modern twist to famous icons! Fall Collection 2011.

By August 21, 2011 , , , , , , ,

I was able to attend a very intimate event of Nike Sportswear, and oh boy did my eyes fell on all the apparel and shoes that i saw. It was like living in a dream, for the record, i was kind of like in the heaven of shoes. I grown weak and yes, the drool on my mouth i was wiping. Anyways, about the title, want to know what I am talking about? Well, this fall 2011, Nike Sportswear (NSW) is poised to dominate the everyday wardrobe of the style conscious athletes (and even non-athletes). The main goal of the collection is dictating their style without removing the athletic tradition and technology that defines the fit, comfort and innovation.

Male AW77 Hybrid Fleece
FZ (458) P 4,295.00
So you ask what icons they have pimped? It is the AW77 Hoody and the Air Max 90. It is like turning a classic into a better one, a 2.0 if I may say or a remix or a mash-up of old and new styles. The athletes and owners of these products will find themselves delighted to find cotton going well with cutting-edge fabric mixes for unrivalled comfort and style awesomeness! It definitely pushed the creativity to the peak if you ask me, Nike’s designers kept it all clean and unwavering attention-to-detail to place each piece in the easy-to-wear yet statement-making category.
Male Air Max 90 Fuse P 5,495.00

Athletes can also expect the usual surprises of concealed storage, unexpected material blends and unrivaled fit to ensure they’re always on the forefront of style without sacrificing comfort.

I wasn't able to bring my cam with me, but I managed to take some pictures of the shoes there, pardon the not so nice shots. :)

Pretty nice shoes right? i'ma get me one of those yellows checks! :) hehe
(click on the pictures for a larger view)

AW77 Hybrid Hoody
Male AW77 Hybrid Fleece
FZ (458) P 4,295.00
A classic hoody remixed, the AW77 Hybrid Hoody is reintroduced this Fall with technology innovations featuring waterproof Vislon zippers, bonded seams and tape back construction for a better fit. Listening to the voices of our athletes, the modifications have set the bar of their style requirements and the practicality of wear, topping the charts as the off-field choice for the season.
Female AS AW77 Team
EZ Hoody P3795

The AW77 Hybrid Hoody can be traced to its debut in 1977, and is today remixed in bright colors and premium details. Made from 100% cotton terry fleece fabric, the hoody provides a soft athletic fit and the full front zip affords customized ventilation to adjust to the swings in weather in our unpredictable tropical climate. New features including bonded seams afford a more comfortable wear, embroidered eyelets under the arms for enhanced ventilation, a Vislon zip pocket above the left kangaroo pocket to protect and secure small items and a scuba hood with a bungee draw-cord in a contrast color for a customized fit creating the twist on the classic hoody.

AW77 Hybrid Fleece FZ (Men’s) - P4,295
AW77 Team EZ Hoody (Women’s) - P3,795

Air Max 90 Fuse 2.0
FA11 NSW M Air Max 90 Fuse P 5,495

One of Nike’s most innovative icons, the Air Max 90, has been given a new lease of life in the 21st century, embodied in the Air Max 90 Fuse 2.0. What began as a traditional process of hand-sewn running shoes has evolved into a machine precision, heat pressurized system that utilizes advanced modern materials that is the Hyperfuse, created for an enhanced breathable, and lightweight shoe. 

Hyperfuse creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods. The uni-body design results in lightweight, breathable footwear and minimizes seams that can wear on an athlete’s foot. This new sport aesthetic is merged with iconic silhouettes from Nike’s past in the Air Max 90 Fuse 2.0. It turns out Hyperfuse also had some unintended results when designers found they could push the limits of both color and finishes with the new technology.

This is one fall collection that will definitely rise up before the end of the year. Classic designs indeed vamped up technology, creative design and awesome usability.

Shall post more pics of the Nike Sportswear Fall 2011 Collection.

Thinking of getting me one of this Air Max 90. awesome shoes indeed! oh by the way, my size is 9.5 just in case anybody wants to donate for me to review the product. :) haha

This is Mix signing out!

P.S. Thanks to you guys of ___ you know who you are!

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