New Jollibee Yumburger Glow-Up: Bigger Patty, More Dressing, and Still Only ₱45
Jollibee just gave the Filipino commute a massive upgrade. In a series of surprise activations at major transport hubs and malls across the country, the fast-food giant unveiled its "glowed-up" Yumburger, now featuring a bigger beef patty and more dressing for an even more Langhap-Sarap experience.
The nationwide surprise brought joy to thousands of students and workers at key locations, including One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. To celebrate the launch, Jollibee gave away 2,000 free Yumburgers per site, alongside 4,000 exclusive combo vouchers.
Despite the significant upgrades in size and flavor, Jollibee remains committed to value, keeping the Yumburger at its accessible price of ₱45.
“The Yumburger is a part of Filipino life and cherished memories,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “With this glow-up, we’re delivering more comfort and happiness in every bite while staying affordable for everyone.”
The launch was accompanied by the "Yum" mascot and a new digital film, with Jollibee inviting fans to share their own #GlowUpYUM moments on social media for a chance to be featured on their official pages.
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