Maya Makes Saving Feel Instant with Julia Barretto and Maris Racal in New “Savings That Slap” Campaign

Saving money is often described as a quiet, long-term commitment, something you do today and hope to feel someday. But when progress isn’t immediately visible, motivation can fade just as quickly as it starts.

This is the exact mindset Maya, the Philippines’ #1 Digital Bank and leading all-in-one fintech platform, challenges in its latest video campaign featuring actresses Julia Barretto and Maris Racal. With a playful yet culturally relatable approach, Maya delivers a clear message: savings don’t have to wait to feel rewarding.

Rooted in the familiar Filipino expression “masampal ng pera,” the campaign taps into a shared fantasy, money finally showing up in a way you can feel. In the video, Julia and Maris literally slap each other with cash, turning a viral pop-culture moment into a clever metaphor for what it feels like when your money actually grows every day.

Watch the full sampalan showdown here:

[Embed YouTube Video: https://www.youtube.com/watch?v=bgljNn07qI4]

More than just a humorous visual, the campaign highlights what sets Maya Savings apart. Instead of waiting months to notice progress, users earn interest credited daily, making growth visible and tangible. The “sampal” becomes a symbol of instant gratification, not the painful kind, but the satisfying realization that your balance is steadily increasing.

With Maya Savings offering up to 15% interest per annum, credited daily, saving transforms from a passive habit into an active, rewarding experience. Simply using Maya for everyday transactions allows users to maximize their savings without changing their lifestyle.

Julia Barretto and Maris Racal bring this idea to life, showing that saving doesn’t have to feel heavy or intimidating. It can be fun, culturally familiar, and motivating, something you actually want to keep doing.

As today’s savers look for results they can see and feel now, Maya positions savings as more than just preparation for the future. It’s progress you experience daily.

For more information, visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas (www.bsp.gov.ph). Deposits are insured by PDIC up to ₱1 million per depositor.