Jollibee Sparks Holiday Magic with "Buo ang Saya ng Pasko" Campaign as Simbang Gabi Begins
There is a certain kind of magic that fills the air when the first Simbang Gabi bells ring, and this year, Jollibee is making sure that warmth reaches every corner of the country. With the launch of its biggest holiday campaign to date, “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete), the beloved fast-food icon is celebrating the evolving ways Filipinos stay connected, proving that Christmas is best served with a side of togetherness.
A Tribute to the Modern Filipino Family At the heart of the campaign is a soul-stirring film produced with Forsman & Bodenfors Singapore. Moving away from traditional tropes, the film honors the "new" Filipino family: hospital staff sharing a meal on the night shift, single parents creating core memories with their kids, and even "fur-parents" celebrating with their pets. It’s a beautiful reminder that while our traditions may shift, the love we share remains the secret ingredient to a complete Christmas.
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Bright Lights and Festive Bites For those who love the holiday aesthetic, Jollibee has transformed 300 branches into Joyful Christmas Stores—its largest rollout ever. These illuminated landmarks, which can be found via a Google-powered digital map, bring festive cheer even to communities recovering from recent challenges.
Holiday Feasts Made Easy No Filipino gathering is complete without a feast. Jollibee is introducing the Christmas Bundle (₱399), featuring a limited-edition Jollibee Bag Charm, and the Family Super Meals (starting at ₱599), perfect for a hassle-free Noche Buena. For larger office parties or reunions, the Christmas Big Order Service is now ready to bring the "Joy" directly to your doorstep.
"Christmas joy feels complete when it is shared," says Dorothy Ching, VP for Marketing. Whether you're at home, in the office, or at a brightly lit Jollibee store, this season is all about making every moment more meaningful.style
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