Discover how nicotine pouches are transforming the nicotine category in the Philippines. Learn about their rapid growth, market leader Nordic Spirit, and why Filipino consumers are embracing this smoke-free alternative.
Nicotine pouches are rapidly becoming one of the fastest-growing segments in the nicotine category in the Philippines, as more adult smokers and nicotine users look for innovative and smoke-free alternatives. With their no-smoke, no-odor, and no-vapor characteristics, nicotine pouches are gaining strong momentum across major retail channels thanks to increasing awareness and growing consumer trials.
First introduced to the Philippine market by Nordic Spirit in 2023, nicotine pouches remain a relatively new product but have quickly established a presence in convenience stores and other retail outlets. Since their launch, consumer awareness and availability have grown steadily, particularly across nationwide convenience store chains.
With more Filipinos becoming aware of nicotine pouches and distribution expanding across the country, sales have seen significant growth. Recent Point of Sale (POS) data from top convenience stores show that Nordic Spirit has consistently ranked as the number-one selling nicotine pouch brand in the Philippines for five consecutive months, from February to June 2025.
“This reflects the growing interest and acceptance of this emerging category, which continues to resonate strongly with Filipino consumers,” said Karin Tan, Reduced-Risk Products (RRP) Category Director at JTI Philippines. “We are witnessing a clear shift in how nicotine is consumed, and nicotine pouches are playing an important role in that transformation,” she added.
Today, nicotine pouches continue to expand their reach, offering Filipinos a modern and discreet way to consume nicotine. Available in a variety of flavors and strengths to suit diverse preferences, they can now be found in major convenience stores nationwide, select vape shops, and popular e-commerce platforms.
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