Google Unveils a Fresh New Look for Its Iconic 'G' Logo

Google has updated its logo for the first time in nearly a decade.

In a move that marks a significant visual shift, Google has refreshed its iconic "G" logo for the first time in almost a decade. This update, which is now visible in the Google app on iOS and Pixel phones, introduces a smooth gradient blending the brand’s signature red, yellow, green, and blue colors. The change is subtle but significant, bringing the logo more in line with the modern design language Google has been incorporating into other areas of its brand.

For context, Google last revamped its logo back in September 2015. The previous update focused primarily on the font, transitioning to a cleaner sans-serif typeface, which was a departure from the older, serif-based design. That update also brought a new "G" logo with distinct color blocks, each shade clearly separated. The 2015 redesign was a part of a broader effort by Google to simplify its design across the brand, making it more accessible and easier to recognize across various devices.

Fast forward to today, and Google’s new logo marks a subtle yet important evolution. The gradient effect gives the “G” a more unified look, blending the colors smoothly, which is now consistent with the style used in the Gemini logo. This shift is part of a broader design strategy aimed at creating a more cohesive visual identity across the company’s many products. While the change may seem minor at first glance, it speaks to a larger trend in the tech world toward cleaner, more fluid designs that appeal to modern aesthetics.

Currently, the updated gradient "G" logo appears on iOS and Pixel devices. However, the classic design with distinct color borders still remains the default on the web and on most Android devices. This suggests that Google may be taking a gradual approach to the rollout of the new logo, testing it in certain environments before expanding it further across its ecosystem.

Have you spotted the change yet? Drop a comment below and let us know your thoughts on Google’s refreshed logo!