Colt 45 launches New Image and New Beer with Abra and Raymund Marasigan!


Colt 45 Fist Bumps the Brotherhood! These days, high-five is out and fist bump is in. It has been the way close friends grret each other embracing the bonds of brotherhood. Colt 45 calls it "Sanib Pwersa" reintroducing their beer as the "Brew for brotherhood".

A drink for “bros” and “brads” the "Sanid Pwersa" gesture also represents the kind of relationship the brand wishes to foster with its drinkers.

“The new Colt 45 was brewed with brotherhood in mind from concept to conception,” says Greg Anonas, Asia Brewery Inc. (ABI) Marketing Manager for Alcoholic Beverages. “Embracing the idea of celebrating brotherhood allowed us to revolutionize the brand’s flavor to optimize sharing, place the fist-bump on our labels to symbolize brotherhood and work with great brand ambassadors to help make the spirit of Sanib Pwersa come to life!”

Greg also shared about the product's reformulation into making the perfect beer for us Filipinos. They have improved the overall beer experience by using more aromatic hops, reducing bitterness, and bringing out its roasted malt flavor using our signature triple-hopping process. The result? A a more flavorful beer that has more character and is closer to the ideal. 

Inspired by Colt 45’s new look and ideology, Filipino hip hop sensation Abra and Filipino rock icon Raymund Marasigan, Colt 45’s latest brand ambassadors joined forces to write a song about “Sanib Pwersa” in record time, celebrating the depth of friendship and brotherhood the new Colt 45 encourages.

Raymund Marasigan - Colt 45 Ambassador
“It is always a delight to sing songs that celebrate the Filipino, and in the case of Sanib Pwersa, we celebrate the brotherhood that is uniquely ours,” shares Raymund. “Sanib Pwersa is about the story of Filipino brotherhood. How each and everyone contributes something to the table and how great things happen when you and your bros come together.” 

Abra - Colt 45 Ambassador
“Well, I guess people have heard me do a lot of collaborations with other artists but it is the first time for me to do a collaboration that mixes rap and rock, and with none other than the Raymund Marasigan,” adds Abra.

The all-new Colt 45 is now available in 7-11, Padi’s Point, major supermarkets, and sari-sari stories across the country for a suggested retail price of Php 21 per bottle. 

Join the Colt 45 Philippines brotherhood today through our Facebook community page, Colt 45 Philippines, and follow us on Twitter at @Colt45PH. Make sure to use the hashtag #sanibpwersa. Subscribe also to our Youtube channel Colt 45 Philippines.

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