[Fashion] Capsule Collection with BUM x Pepsi

Here's something amazing, one of the world’s most iconic and recognized brands globally—Pepsi is partnering with one of the hottest local streetwear brands in the country—BUM for a limited edition of merchandise and is dubbed as the ‘#BUMxPepsi Capsule Collection’. 

'The Choice of a New Generation', the favorite 80's tagline fits the millennials taste these days. Embracing the fast-paced and changing times especially in the world of social media. The BUM x Pepso collaboration is a beautiful collision of adventurous creations that will surely suit the taste of today's generation.

The trendy collection will have t-shirts, hoodies, jogger pants, shorts, caps, shorts and bags with the brand elements of the two brands. Colors of red, white and blue with vintage designs and the retro look of Pepsi. Fashion has also been influenced by how these generations behave in society these days especially when it comes to idealism, individuality and living life to the fullest.

Here are some photos during the collaboration launch at Trinoma Activity Center.

   

During the event, fashion and entertainment personalities came to grace the momentous event; the likes of BUM youth endorsers—Bianca Umali; Miguel Tanfelix; Jazz Ocampo; Joshua Camacho Bulot, Bryan Doronila del Rosario, Kim Lawrenz Ordonio of JBK Band; Janeena Chan, a TV presenter, online influencer, lifestyle blogger and host of Chinoy TV on ANC (ABS-CBN News Channel); DJ Jhaiho of MOR 101.9; and Kapamilya star—Andrea Brillantes. 

This #BUMxPepsi collaboration would run for a short period of time. 6 months to be exact. It is perceived as a co-branding so you can still find the vibe of BUM in every aspect of the collection 

In the meantime, check out more about the ‘BUMxPepsi’ collaborative collection via Instagram post (https://www.instagram.com/p/BiNSn53l9Mv) as well as some teasers on @officialbumph.