Going full digital: Global leader Dentsu Aegis Network braces for total digitization

Leading business solutions innovator and provider Canon Marketing Philippines, Inc. (CMPI) partners with Dentsu Aegis Network Philippines i...


Leading business solutions innovator and provider Canon Marketing Philippines, Inc. (CMPI) partners with Dentsu Aegis Network Philippines in working towards its vision for 2020 to become one if not, the first fully digitized media and communications agency in the country 

Mergers and acquisitions are a growing business trend in the media and communication industry as demands for specialized marketing and research services are rapidly increasing and becoming more complex. According to a recent report by industry research body, AdMedia Partners, actual deals made among marketing service companies increased in 2016 to 14% from 3% the previous year. 

Experts forecast that the trend shall continue to grow in with brands and marketers seeking companies that offer a more diverse set of services, such as big data analytics, design/user experience, and social media marketing outside the big players in the “traditional” industry. One big name riding on this phenomenon is multinational enterprise and veteran in the field Dentsu Aegis Network. 
“As one of the fastest growing communications company and network globally, Dentsu Aegis Network continuously pursues mergers and acquisitions. Over the last few years in Philippines, we have successfully added more brands to our network. However, as with all large-scale acquisitions, they come with its challenges, especially integrating systems – such as printing systems – and operations for a number of entities,” shares Mr. Patrick Geronimo, Country IT Manager at Dentsu Aegis Network Philippines. 
Mr. Patrick Geronimo, Country IT Manager at Dentsu Aegis Network Philippines
is at the helm of taking the agency to a digital frontier

Operational issues in terms of computer systems and operations are not unusual for businesses that commonly implement mergers and acquisitions. Information technology processes often differ from one organization to another, making it more difficult to formulate a streamlined and integrated work flow. 
uniFLOW Output Management commonly comes with a package of high- performance printers and other multifunction devices that can be operated via mobile platforms and RFID cards to secure and maximize workflow efficiency
“It was the glaring issue for all of us, especially the IT unit. We had to come up with an effective means that will assure the entire Dentsu Aegis Network of a consolidated and well-executed computer system. At the same time, it has to be flexible and user-friendly enough to fit into the distinct needs of each brand,” adds Geronimo. 

In order to address such issues, Dentsu Aegis Network management decided to utilize uniFLOW Output Management. Exclusively developed and distributed by Canon Business Imaging Solutions, uniFLOW is an integrated system for secure printing designed to provide organizations of varying sizes, needs and budget profiles the capacity to effectively manage workflow and printing costs. The solution comes with printers and multifunction devices that can be operated via proximity cards like RFIDs (Radio-Frequency Identification) and even mobile devices. 

“We are looking to improve the implementation of uniFLOW after it effectively supports the basic requirement we established for computer systems. We were impressed by how we were able to seamlessly utilize this solution across all different operating systems – between Macintosh and Windows devices,” shares Geronimo.

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