Love at first Taste.

Flavor is at the heart of everything Knorr does, and the brand is passionate about inspiring a new generation of millennial foodies, we...


Flavor is at the heart of everything Knorr does, and the brand is passionate about inspiring a new generation of millennial foodies, weaned on pop ups, supper clubs, super star chefs and bloggers-turned-cookery-writers. How? By creating new compelling, shareable content that is rooted in people’s personal experiences of flavor and food. 

Knorr conducted a study among 12,000 people in 12 different countries on the ground breaking role flavors play in our lives. One of the key findings of the study reveals that over 3 in 4 people (78%) are more likely to be attracted to someone who enjoys the same flavors. In fact, 83% claimed that when weighing elements of a romantic partner, they are willing to sacrifice other key areas before flavor. Moreover, 69% find the idea of trying out new flavors sexy and exciting, and surprisingly, 73% of them would even most willingly give up social media first forever before sacrificing flavor. 

With astounding results from this research, the end-result called Love at First Taste campaign combines a thought provoking film with an interactive tool that provides an innovative platform for Filipinos celebrate their shared love of food and encourage discovery around flavor preferences. 

Created by Creative Integrated Marketing Agency MullenLowe and directed by Tatia Pilieva, the Director behind viral sensation ‘First Kiss’ which won a Gold Lion at Cannes in 2014, shows a social experiment with a twist - pairing complete strangers on a surprisingly intimate first date. The couples were matched only by their love of the same flavors, discovered using the Knorr Flavor Profiler, to see if a shared passion for certain tastes would create chemistry between the couples.

With the newest campaign Love At First Taste, discover the power of flavor and how it creates the most meaningful relationships between people. What are your own Love At First Stories? Join the conversation and share your stories today by using the official campaign hashtag #LoveAtFirstTaste.

Check out the very moving video below.

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