Shopping Overload: Multiply Throws The Country’s Biggest Shopping Party

MANILA, October 18, 2011 – Multiply, the country's dominant online shopping destination and the largest in Southeast Asia, celebrated ...

MANILA, October 18, 2011 – Multiply, the country's dominant online shopping destination and the largest in Southeast Asia, celebrated its latest Philippines milestone by throwing the country's first-ever shopping party. The number of Filipino stores on Multiply Philippines recently crossed the 100,000 mark, many of who participated in the unique party which brought together celebrities, shoppers and merchants that brought to life Multiply's one-of-a-kind virtual shopping experience.


Premier event venue, White Space in Makati was transformed to a shopping haven that featured hundreds of products and 90 stores that are exclusively available in Multiply. It was one big shopping party as Multiply showcased their most popular products from 16 categories, including fashion, accessories, gadgets and mom and baby products.

Hosted by long-time Multiply user, professional make-up artist, model and TV host, Bianca Valerio, the party also featured a fashion show of works and pieces from Multiply merchants. A key highlight of the event was the official unveiling of Multiply’s new and improved Marketplace which makes it much easier for consumers to find what they are looking for online. The Multiply Marketplace features the latest shopping finds, best sellers and also has a dedicated portion for featured sellers. New enhancements were made specifically to make online shopping at Multiply easier, more secure, and more fun.

“The Philippines is home to the biggest community of Multiply. Our six million loyal digital sellers, Multipreneurs and virtual shoppers are why we are in the Philippines and we have given them a richer, more convenient shopping experience," said Jack Madrid, Country Manager of Multiply Philippines. “We wanted to provide our Filipino community the best shopping experience that only Multiply can bring and this is our way of thanking everyone for helping us successfully evolve into a fully functioning e-commerce site earlier this year.”

Staying true to its identity as a digital innovator, the event also mashed-up on-line activities to on-ground efforts as Multiply was first to bring in to the country the Radio Frequency Identification (RFID) technology that allowed guests to share and connect their real-world experiences in the event to their digital lives in Facebook. The technology provided them with the opportunity them to “Like” the items at the party just by tapping these cards at the terminals where the items are showcased.

Keeping the party vibe alive were performances from top local act, Techy Romantics while DJ Mars Miranda provided tunes all night long.  The event was co-presented by Sun Cellular and supported by Banco De Oro. Other sponsors were Tanduay, Kitchen Webb, Arizona Beverage Co., Dell, Lenovo, Villman Computers Philippines, Astroplus, My Phone and David’s Salon for the models’ hair and make-up.

You can check out the event photo coverage below...


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Patty B. Balquiedra of Francis M. Foundation and Ms. Pia Magalona
Laureen Uy and Kim



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