NEW 3D TV GLASSES AID EYE HEALTH - Press Release

METRO MANILA, Aug. 17, 2011 – Watching excessive TV does not degrade the eyes, says expert. “Although many studies prove that excessi...



METRO MANILA, Aug. 17, 2011 – Watching excessive TV does not degrade the eyes, says expert.
“Although many studies prove that excessive TV watching does not degrade the eyes, it can cause eye strain,” said Richard Kho, Neuro-Ophthalmologist at the American Eye Center and president of the National Organization of Neuro-Ophthalmologists in the Philippines.

Dr. Richard C. Kho, Neuro- Ophthalmologist
"As a medical practitioner of over 12 years and educator in the ophthalmic field at the University of the Philippines, I can say that while many studies prove that watching excessive TV and/or staring at the computer monitor for prolonged periods do not permanently degrade the eyes), it can cause eye strain. As an eye doctor, I would still recommend regular “breaks” from the TV or computer screen to rest the eyes,” says Richard C. Kho, a Neuro-ophthalmologist at the American Eye Center and President of the National Organization of Neuro-ophthalmologists in the Philippines.


Common symptoms of chronic eye strain are dizziness, nausea, and fatigue, not to mention drying, itching, and redness of the eyes. “These symptoms can definitely disrupt everyday activities if steps are not taken to care for one’s eyes,” says Dr. Kho.


He adds that 3D viewing with active shutter glasses can understandably tire out the eyes, even cause dizziness for some people because of the effect of the constant movement and irregular depths produced by conventional 3D TV glasses.

Taking into consideration customers and doctors’ concerns on eye strain, LG Electronics has provided breakthrough technology to allow customers a more comfortable viewing experience. Unlike conventional 3D TV, LG Cinema 3D TV, makes use of Film Patterned Retarder (FPR) technology, providing 3D images that are certified ‘flicker-free’ by European quality assurance agencies TÜV and Intertek. This technology virtually eliminates dizziness and cross talk when watching 3D movies at home, allowing you to watch 3D movies comfortably.

Most of the 3D movies take about 1.5 to 2 hours of our viewing time. Wouldn’t it be comfortable for the eyes if the 3D glasses being used were lightweight, flexible and easy-to-wear? LG Cinema 3D TV’s glasses weigh only 16 grams, almost half the weight of conventional 3D glasses. LG Cinema 3D TV glasses are also

battery-free, which eliminates the risk of electromagnetic waves. You don’t even have to worry about recharging the LG 3D glasses for fear that it will run out of battery during the most exciting parts of the movie. These key benefits were underscored at the recent National Association of Broadcasters (NAB) Show in Las Vegas when Avatar director James Cameron predicted that cheaper, lightweight polarized glasses would need to become the industry standard for 3D TVs to become truly embraced by consumers.

Forget the eye strain and get ready for the finest, most cinematic 3D entertainment you’ve ever experienced in the comfort of your home. LG Cinema 3D TV. The new standard in 3-dimensional excellence. For more info, please visit: www.lg.com/ph/cinema3d.

Check out the video below for a better understanding. :)
and another cute and a bit funny comparison vid below.


Cool huh? I am now kind of convinced in purchasing one... i need to save save save!! hehe

This is Mix signing out!



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About LG Electronics, Inc.


LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of KRW 55.8 trillion (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.


About LG Electronics Home Entertainment Company


The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumer and commercial markets. LG's product areas include LCD and plasma televisions, LED LCD monitors, home theater systems, Blu-ray Disc™ players, audio components, video players and plasma display panels. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience. LG HE company is also a leader in providing commercial (or B2B) products such as digital signage, video conference system and IP security cameras.

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